SkillSoft

How do you get an innovative idea past 'gatekeeper' secretaries and through to decision makers?

It was a challenge facing online training provider, SkillSoft, as it aimed to promote its newest online offering – Dialogue – which delivered world-class training resources direct to the desktop of the customer.

The Proctors response
A high impact 3D direct mail campaign to raise a smile... and prospective client interest. This campaign consisted of mug, mailer and beverage making materials, all branded in Skillsoft livery.

The premise of the campaign was that in the time it takes to make a cup of coffee, SkillSoft's Dialogue solution could create a bespoke online training course.

The results
A highly successful campaign that saw significant increases in enquiries about Dialogue. Oh, and desks up and down the country adorned with eye-catching SkillSoft Dialogue mugs, serving as a long-standing reminder of the company and its services.