South West RDA

The South West RDA asked Proctors for help to create an identity and messaging to focus and inspire creative people across the region ready for its Creative Summit. The big objectives? Sparking debate, commitment and agreement on a way forward for the creative sector.

The Proctors response
Using South West England guidelines and the RDA’s outward-facing brand, we created collateral including invitations, DM reminders and flyers. All featured a striking image of Glastonbury fire dancers painting with light, expressing spontaneous creativity and inspiration.

The results
It was a hugely successful event and we have subsequently delivered a range of projects for the South West RDA including corporate communications and one of our very favourite projects: the ‘Excellence’ book

It also heralded the beginning of our relationship with the South West Design Programme – a free service that helps small and medium-sized businesses across the region boost their profits by harnessing the power of good design.