BMW Financial Services

BMW Financial Services provides a range of finance packages and insurance products to BMW drivers in the UK. Our challenge was to redesign and rewrite a suite of literature that sold its entire range of products, creating a look and feel that could be translated across brochures, advertising, direct mail and point of sale media.

The Proctors response
For BMW, the key aspect was to communicate an understated, yet clearly confident, tone in both design and copy. We achieved this by mixing imagery of people and cars, maintaining a minimalist, clean look, allowing the sentiment of the words to speak strongly.

The results
Pauline Hayes, Marketing Manager at BMW Group Financial Services (MINI’s parent group) was delighted:

“Your enthusiasm for our brands and willingness to work in partnership with my team is the reason for real success.”