Cycle Block
Ordnance Survey
Consumer exhibition film
"Can you bring our maps to life?" asked OS. "With pleasure", Proctors replied.
A simple brief – illustrating the broad range of mapping products OS produce and making them relevant to consumers – was the beginning of an exciting project. Read on to find out all about it…
The Proctors response
Proctors has enjoyed a long relationship with OS. And one of the things we soon discovered is that the customer proposition lies not in the map but in the experiences it can unlock.
As such, to bring the benefits of OS maps to life for consumers, we focused on a number of groups: hikers, motorists, cyclists, the education sector and individuals keen to discover the UK on weekend breaks.
The next step was representing each group – in different locations UK-wide – all on a tight budget. Thanks to green screen and CGi filming techniques it was possible to overcome this challenge with arresting results.
Put simply, instead of taking our cast and crew around the country, we used animation and live action to bring the UK to us!
