Westinghouse Rail

WRSL is a world leader in railway signalling and control technology, with a history of more than 140 years of innovation in the UK and beyond. It is also a member of the Invensys group, so when it was time to refresh the WRSL Company Profile, Proctors were called in to bring the two brands together and create a more cohesive identity.

The Proctors response
The Company Profile is a document intended to showcase WRSL’s product range, heritage and philosophy to potential customers. So working closely with its in-house marketing team, we delved into the facts and figures behind WRSL’s extensive, innovative range of signaling products and control systems to bring their offering to life. Then, taking the building blocks of both brands, we set about creating a more engaging company profile.

Design elements from both brands were incorporated, a new photography library was created and copy was refreshed, all playing a vital part in a new, more compelling document. Quotes and case studies were also introduced to bring the Company Profile to life.

The results
“Proctors was extremely proactive with every aspect of putting together our Company Profile – from suggesting visual and graphic enhancements to helping us find a 'story' to tell throughout the brochure.  It was refreshing to work with a keen and creative team who always listened to our ideas and
inevitably enhanced them.”

Lucy Haywood, Marketing Manager, WRSL