IGEL is the third-largest thin client producer in the world. Devices retail through an international network of resellers – IGEL’s valued channel partners.
IGEL’s marketing team recognise how important it is to support these partners, so commissioned Proctors to produce high-quality co-marketing toolkits. IGEL thin clients really stand out in the thin client crowd as they can deliver truly outstanding virtualisation solutions.
The Proctors response
If you’re keen to invest in a thin client solution, virtualisation is seriously big news. Big news we helped IGEL’s resellers communicate to their clients with a range of materials. From DM and email templates to introduce the concept – and explain why IGEL thin clients do it better – right through to artwork and design files for press ads and online banners, the toolkits contained everything resellers needed to market IGEL products.
Every piece was designed with customisation in mind, so resellers gained credibility thanks to IGEL’s very recognisable branding while promoting their own organisations. And IGEL could relax, having guaranteed quality of output and consistency of brand. IGEL has received positive feedback from resellers about the quality of the toolkits, and how simple it is to achieve professional marketing campaigns.