Samsung

Samsung UK’s IT Division provides notebook PCs, displays and printers to businesses through its IT reseller channel. With a nationwide network of distributors and an ever-evolving product portfolio, Samsung contacted Proctors for help keeping their partners up-to-date.

The Proctors response
From new product launches through to profit-boosting offers, the Samsung enewsletter was full of useful information for resellers.

The monthly HTML publication featured a template design to ensure consistency and a comprehensive picture of product development and launches. The design also solved the historical problem of discrepancies between departments in terms of billing and weighting, making for increases in both sales and awareness.

Written from scratch every month, stories were tailored according to marketing drives, offering a fantastic opportunity to promote co-marketing toolkits.