Kcom is a critical communications provider that aims to set a new industry standard in customer satisfaction. And unlike some telecoms, connectivity and hosting companies, this customer-centric approach extends to reseller partners.
Proctors was tasked with launching Kcom – and its new positioning – to channel partners who had historically dealt with Affiniti and Kingston Communications (the companies Kcom was borne out of). We were tasked with informing, reassuring and gaining the buy-in of these valuable partners.
The Proctors response
Kcom’s new positioning statement is ‘Time to create tomorrow’. Essentially, it aspires to free its customers from the grind of technology management and maintenance so they can concentrate on other business priorities. And it’s a message that resonates with resellers.
Historically, these partners have sold on a ‘tailored service’ promise – resellers do the hard work, sourcing appropriate products and managing contracts so customers don’t have to.
Our job was to show resellers a better, easier way – explaining that Kcom, a single supplier – can deliver a broad range of services tailored to the end-user’s specific requirements. This means more margin for the reseller, and best of all, Kcom’s promises are backed by strong SLAs and a proven reputation.
It’s a compelling proposition that has been received well by resellers.
Customers get the service they crave. Kcom does all the hard work. Resellers are free to get out and generate more new business.