Sinfonia Asset Management

When Sinfonia first approached Proctor and Stevenson, it was an investment proposition without any context – no identity, no marketing materials, no website – not even a name!

The Proctors response
A great name seemed the obvious starting point. Taking into consideration the USPs on offer, we arrived at ‘Sinfonia’; an expression of the idea that this new company was bringing together experts from across the financial services sector to create an harmonious solution for both IFA and end-client.

The name also offered extremely rich ground for a visual identity, to be rolled out across a vast range of materials and media, including a website and online advertising, brochures, internal communications, event dressing, sales support, press coverage, personalised direct mail and even a documentary movie.

The results
A powerful and compelling brand – received extremely well by both our client and the target audiences.

“We’ve had excellent feedback about the proposition and the collateral. In fact, 89% of attendees (at a launch event) said they want to take the next steps. Thanks to all at your end for the great job you have done in packaging us so professionally!”

Jane Seymour, Head of Marketing, Sinfonia Asset Management