Ordnance Survey

Ordnance Survey turned to Proctors for help on a number of branding initiatives. Besides films to explain both the OS's brand values and its consumer offering – and a wealth of supporting collateral – one of the most interesting projects we've delivered for OS is the 'Options' identity.

Options is an Ordnance Survey brand that represents both its range of custom-made, site-centred map products and the nationwide network that sells them. It needed a new identity to give it real cut through in the market place and prominent promotion within Ordnance Survey as an organisation.

The Proctors response
As one of five agencies appointed to the Ordnance Survey roster, we had a keen understanding of the needs and expectations of the organisation. Using this – and our experience of brand development – we created a distinctive, memorable brand that marked Options as a entity in its own right.

The results
Very pleased clients! The identity was adopted by the unfranchised network. Network retailers appreciated the real advantage of a sub-brand to promote not only a unique range of products, but also accredited ‘Centre of Excellence’ status as an Ordnance Survey reseller.