How do you bring the importance and relevance of layered business data to life? And how do you get that message through the 'gatekeeper' to the valuable potential customer?
It's a reoccurring challenging in direct marketing, one Proctors negotiates adeptly.
The Proctors response
In this case, OS's own product suite provided the answer. OS offers a full range of digital data mapping services to businesses, providing access to information used by Local Authorities. It includes useful details – right down to speed bumps and junctions – and can even take you back in time.
To showcase the benefits of these services – and get past that 'gatekeeper' – we proposed a framed, personalised print of the various business data layers featuring the recipient's own corporate headquarters.
A striking campaign. A2 packages landed on desks, and layered packaging reflected the layered data offering – from the big, framed picture to the fine detail. And we hear that the message not only got through... but in many cases, stayed right there on the boardroom wall.