Ordnance Survey

How do you bring the importance and relevance of layered business data to life? And how do you get that message through the 'gatekeeper' to the valuable potential customer?

It's a reoccurring challenging in direct marketing, one Proctors negotiates adeptly.

The Proctors response
In this case, OS's own product suite provided the answer. OS offers a full range of digital data mapping services to businesses, providing access to information used by Local Authorities. It includes useful details – right down to speed bumps and junctions – and can even take you back in time.

To showcase the benefits of these services – and get past that 'gatekeeper' – we proposed a framed, personalised print of the various business data layers featuring the recipient's own corporate headquarters.

The results
A striking campaign. A2 packages landed on desks, and layered packaging reflected the layered data offering – from the big, framed picture to the fine detail. And we hear that the message not only got through... but in many cases, stayed right there on the boardroom wall.