Blog
Behind the scenes at the CIMA greenscreen shoot
Greenscreen. Bluescreen. Chroma Key. Whatever name you know it by, digital compositing has revolutionised filmmaking – and has the potential to do the same to the world of marketing.
In a time-poor world where our attention spans are short, rich media content delivers marketing messages with cut through that’s hard to match. But up until recently, the glamour of ‘TV’ advertising seemed out of reach, and documentaries and informative films about products were either hideously cheap-looking – or prohibitively expensive.
Posted by Colin | 3 December 2010Comments (0)
September's tantalising dose of internet ephemera
The silly season has been a busy one in the world of Proctors, but there's always time a little sightseeing from one's desk. This month, we've mostly been... (more here)
Posted by Ray Morrow | 16 September 2010
Don’t discount the multi-channel
Kevin Mason, Director of Digital and Strategy here at Proctors, was recently invited to contributed to DM Weekly. You can read his article, which explores why it’s important not to discount the power of integrated campaigns here.
Posted by Ray Morrow | 15 September 2010
Hear, hear for THE JOE PUBLIC – FREE download
We know a good thing when we see, and ‘hear’, it. And so does Richard Jones of the Stereophonics. He says, “I really like the new single from THE JOE PUBLIC. It’s full of great musicianship and shows great potential”.
Posted by Ray Morrow | 15 September 2010
Does Fortune favour the brave?
Marketing, design and advertising budgets are always first in the firing line when economic times are tough – just look at the Government’s freeze on public sector marketing spend. But does this belt-tightening approach make good business sense in the longer term? Ray Morrow takes a closer look…
Posted by Ray Morrow | 26 August 2010
Memes explained
Memes. You've heard the word, but you haven't a clue what all the fuss is about? Ed Welsby, Senior Web Developer, explains why embarrassing home videos doing the viral rounds might have more to do with marketing than you might imagine...
Posted by Ray Morrow | 26 August 2010
Twitter Popup Block
|
ProctorsBristol
The strategy and marketing theory twitterfeed from Proctors. Industry news, exciting new technology, marketing innovations, news articles, discussion, case studies and blog posts.
|
|
|
ProctorsStudio
Your insight into the Proctors studio. Inspiring bits and bobs, work we're proud of, articles and blog posts we find interesting, even a little of what we get up to 'out of school'.
|
|