Greenscreen. Bluescreen. Chroma Key. Whatever name you know it by, digital compositing has revolutionised filmmaking – and has the potential to do the same to the world of marketing.
In a time-poor world where our attention spans are short, rich media content delivers marketing messages with cut through that’s hard to match. But up until recently, the glamour of ‘TV’ advertising seemed out of reach, and documentaries and informative films about products were either hideously cheap-looking – or prohibitively expensive.