Blog
Just go for it
Designer Dave Ashby explains why a good idea should always overcome inertia and why Nike’s world-famous strapline has it exactly right.
Posted by | 11 July 2011Comments (0)
Roger at Europe Innova, Copenhagen
Our MD and Chair of the South West Design Forum, Roger Proctor, was invited by the European Commission to address high-level policy makers at the Europe INNOVA event in Copenhagen in June. So what did he have to say? And what did the event achieve?
Posted by Phil Robinson | 8 July 2010
Time to think the unthinkable?
Is it time to think the unthinkable? Do we follow Craig Barrett, Founder of Intel when he says:
“You can’t save your way out of recession, you have to innovate.”
Is there a right time to turn on or off investment in brand and perception?
Posted by Kevin Mason | 28 October 2009
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